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A name you can trust

A NEW ERA OF SPORTS SERVICES

New Hera Interconnection is a Sports Management company that stands at the forefront of shaping the future of African sports by embodying the motto of building sports bridges of opportunities.
In our unwavering mission to empower the next generation of athletes, elevate sports institutions, and inspire communities, New Hera emphasises comprehensive athlete development, engaging community events, strategic support and services for clubs, academies, schools, federations and sports stakeholders. Rooted in values of empowerment, collaboration and inclusivity, we measure success not just by victories on the field but also by the positive social impact they bring.

Join a New Hera where sports isn’t just a game, it’s a catalyst for lasting change, breaking barriers, inspiring dreams, and forging a legacy that extends far beyond the sports industry
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MISSION

New Hera Interconnection is a Sports Management company that stands at the forefront of shaping the future of African sports by embodying the motto of building sports bridges of opportunities.

VISION

We aim to use sport as a vehicle for social development and empower future generations. Through Sports, we change lives, promote health, education, and social inclusion and increase the livelihood of the most vulnerable. We play for the change!

OUR VALUES

“Children are out most most valuable Natural resources”

Social Tranformation

We believe in the power of sports to drive social change. Through our initiatives, we aim to promote health, education, and social inclusion, improving the livelihoods of the most vulnerable communities.

Integrity

Integrity is the foundation of our work. We are dedicated to conducting our business with honesty, transparency, and ethical practices. Our commitment to integrity ensures that we build trust and maintain strong, lasting relationships with our clients and partners.

Game Changers

We are game changers in the sports industry. With our innovative approaches and visionary mindset, we strive to push boundaries and redefine possibilities. Our goal is to lead the way in shaping the future of sports in Africa, creating groundbreaking opportunities for athletes and organizations alike.

Global

At New Hera Interconnection, we harness our international network and global understanding of the sports industry to create opportunities that transcend borders. Our global reach ensures that our athletes and partners benefit from the best practices and experiences from around the world.

Professionalism

Professionalism is at the core of everything we do. We are committed to maintaining the highest standards in our services, interactions, and operations, ensuring that our clients and partners receive exceptional support and guidance at every step.

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WHY CHOOSE US

Join the winning team at New Hera Interconnection and embark on a journey of sports innovation, integrity and global impact.

Benefit from the expertise of a global multidisciplinary team with a proven track record in the sports industry in Africa and Europe

Stay ahead of the competition with innovative solutions and projects that leverage what the market needs.

Count on our team for reliable support and proactive monitoring to keep your business running smoothly.

We understand that every business is unique. Our solutions are customized to address your specific challenges and goals.

We believe in building long-term partnerships based on trust, collaboration, and mutual success.

Meet the Team

MARTI TORRES

FOUNDER & CEO

MATINS EBUKA

FOOTBALL & SCOUTING DIRECTOR

DIEGO TUÑAS

FOOTBALL INTERNATIONAL DIRECTOR

DAAN SERNEELS

International Operations Manager & Asia Regional Manager

CLAUDIA PALOMARES

TRIPS & EVENTS MANAGER

VICTOR ZAMORA

PHYSICAL CONDITIONING & FEMALE ATHLETE MANAGER

SIMIYUH. P. IGNATIUS

SCHOOLS EDUCATION AND SPORTS DIRECTOR

ADAM ABDULKAREEM

MARKETING & MEDIA DIRECTOR
Any doubts?

Here you have some FAQ!

If you’re an individual seeking a trip, contact our team HERE and let us know your preferred dates. We will provide all possible options, including opportunities to travel with other New Hera groups. For group inquiries, please email claudia.trips@newherainterconnection.com to explore a wide range of sports experiences.

New Hera offers various individual programs, including Tryouts in Europe, Career Advisory Services, Scholarships in the USA or Canada, Personal Training Sessions for exposure opportunities, and Residential programs. Contact us NOW to start pursuing your dreams today!

Yes, New Hera offers programs for all levels and age groups. Contact our team HERE to clarify any doubts and find the right program for you!

We are a global company with an international team in over five countries. Our main countries of operation include Kenya, Nigeria, Ghana, Tanzania, Ethiopia, Uganda, Vietnam, and South Korea. We aim to expand our community daily and create unlimited career opportunities for our athletes.

New Hera is not a sports academy. We partner with top local programs or academies to place players who seek our recommendations. This partnership helps us provide the best possible guidance and follow-up for our athletes.

Yes, New Hera sponsors exceptionally talented athletes who share our passion and values. We call them NEW HERA AMBASSADORS. They represent our brand while we support their growth. Our mission is to create more opportunities and be an active agent of social transformation in the countries we operate.

Absolutely! Whether you’re an individual, foundation, or corporation, we welcome support for our social and community projects through sports in Africa. Contact us at martitorres@newherainterconnection.com to discuss how we can collaborate.

Yes, New Hera supports African governments and federations in implementing comprehensive, long-term sports development programs. Our tailored initiatives aim to foster sustainable growth and empower a new generation of globally competitive athletes across all sports disciplines.

Believe in the process, trust in your abilities, be resilient, strive to be a good person, and approach everything with love and passion. This is the first step to achieving success in sports and life.