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Building Sports bridges in Africa
New Hera Interconnection is a Sports Management company that stands at the forefront of shaping the future of African sports by embodying the motto of building sports bridges of opportunities.
In our unwavering mission to empower the next generation of athletes, elevate sports institutions, and inspire communities, New Hera emphasises comprehensive athlete development, engaging community events, strategic support and services for clubs, academies, schools, federations and sports stakeholders.
Rooted in values of empowerment, collaboration and inclusivity, we measure success not just by victories on the field but also by the positive social impact they bring.
Join a New Hera where sports isn’t just a game, it’s a catalyst for lasting change, breaking barriers, inspiring dreams, and forging a legacy that extends far beyond the sports industry.
WHAT WE DO
We are committed to delivering exceptional service through innovation, dedication, and a customer-first mindset. Our approach involves understanding your needs, providing tailored solutions, and ensuring your satisfaction every step of the way.
Building sports bridges
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Connecting Dreams Globally
With a presence in over eight African countries—Kenya, Tanzania, Uganda, Ghana, Ethiopia, Nigeria, Tunisia, and Morocco—along with the USA, Saudi Arabia, South Europe (Spain, Portugal, Sweden, France, Italy), and the UK, we connect dreams across continents, empowering athletes worldwide to reach their full potential.